Following a triple win
at the 2011 Big Chip Awards, Ampersand Commerce – the leading UK Magento
ecommerce agency – was approached by Manchester Digital to re-design the Big
Chip website for the 2012 awards. The new designs were implemented by Bit
Fusion, the Manchester based software development house that manages the
back-end CMS for the Big Chip Awards website (http://www.bigchipawards.com).
The Big Chip Awards are the most significant
digital awards ceremony in the North West, providing an authoritative snapshot
of the highly competitive region's best digital agencies and freelancers.
In the co-operative
tradition of the creative and digital community in the North West, Manchester
Digital approached Ampersand Commerce to re-design the Big Chip Website for the
2012 Awards because of Ampersand Commerce’s triple win at the 2011 Big Chip
Awards for development of online furniture retailer, Made.com. With a deadline
that overlapped the Christmas retail rush and 10 years of content on the Big
Chip website to keep visually consistent, Ampersand had a challenge on its hands.
The final solution includes abundant white space, bold colours and multiple
typographic treatments for the several levels of headers needed to support the
website’s content. After design approval, Bit Fusion turned around the designs
in a little over a week and the new website was live well before the Christmas
deadline.
“I love the Ampersand
re-design. It’s given the site a fresh new look – stylish and uncluttered – and
it works beautifully with the existing content,” says Shaun Fensom of
Manchester Digital about the quality of work from Ampersand Commerce and Bit
Fusion.
“Ampersand is very
excited to have been asked to partner with Manchester Digital on this
re-design,” says Rachel Tonner, in-house graphic designer at Ampersand Commerce,
of the partnership. “Winning three Big Chip Awards last year was the beginning
of a very busy year for our agency and finishing off 2011 with a cooperative
project like this one seemed a fitting close to the year. It was a great
pleasure working with Manchester Digital and Bit Fusion and Ampersand looks
forward to what the 2012 Big Chip Awards will bring.”
Read more about all three companies.
Read more about all three companies.
